Is Facebook too big to fail?
Facebook last week broke a new record in massiveness, when it became a trillion dollar company. It wasn’t the first, but the youngest, at only 17 years old to be so luscious. Notably, the other four companies that have hit this level are also new tech giants – Apple, Amazon, Alphabet (the artist formerly recognised as Google) and Microsoft. To make it more concrete, here is a trillion in numerals: 1,000,000,000,000. A number and twelve zeroes, almost inconceivable to process mentally, especially when compared with your pay packet (I presume). It was a brief moment, as Facebook’s share price jumped after a favourable court judgment . I’m a coin when it comes to Facebook (ie two sides). Professionally, I’ve spent a decade or more warning students about the potential evils of this supposed vehicle for communication that in fact sucks the juices out of all who use it, at least in commercial terms. But on a personal level it is so darned handy and pleasurable to keep ...