Yes, Minister, less is more
Today, some pungent advice to the Irish Health Minister from a well-known communications expert: halve your media appearances. A nation chuckled – the politician in question is in a first-time ministry, obviously keen as mustard to make his mark, but during the Covid nightmare has made some increasingly bizarre interventions, including last week’s when he suggested that the tortured vaccine rollout in Ireland be turned on its head by prioritizing the 30s age group. This reversed the previous wisdom that older age cohorts should get the vaccines first. Ah dear. The minister was “spoken to” by the Taoiseach, our prime minister. “Ah, Stephen, could I see you in my office for a few minutes?” Setting aside the political embarrassment, the advice to be less visible brought up one of the conundrums of the online-all-the-time era: when do people get sick of you? Kim Kardashian’s legions of fans seem to want her all the time. I learnt yesterday that even ...